Something that always bothers me about music in general is it seems to be divided up the middle: cool, and uncool music. Even in pop.
Cool (yesterday and today): Joy Division, Chvrches, Hozier, Dance Gavin Dance, Wilco, (Sandy) Alex G, Turnover, Wet
Uncool: John Mayer, Jason Mraz, Alex Goot (not Alex G), Ida, Twenty One Pilots, Billy Joel
In local scenes… you have the acoustic/folk singer-songwriter people, and the hipster/punk/DIY bands. I’m friends with people from both scenes, and always have been. Both are making listenable, cool music. But god forbid you’re on the opposing team, and you find yourself at one or the other shows. What would everyone think?!
I see this on social media all the time, too. It bugs me. A lot.
There’s a level of songcraft that artists who truly don’t give a damn and are really all about the music (and put in their 10,000 hours), always seem to strive for. And then there’s an (admittedly) lower level of songcraft, from artists who exist mostly to please their popular friends, in a scene. They might also enjoy music and the art of making it, but for these artists, it’s more about the immediacy and the lyrics carrying the music, and less about the total package.
Take for instance, local hero (at least to those of us in Philly), (Sandy) Alex G. This dude is an artist whose music I don’t entirely enjoy, though I also don’t entirely dislike. By and large, it’s not that musically interesting or listenable. But it’s got “that certain something” and anyone who’s a huge fan of his can understand the appeal. He’s insanely popular. Insanely popular. He’s got 77,000 monthly listeners on Spotify (as of September 2016). Seventy-seven thousand! It’s only going to grow.
On the flipside, let’s take Ida. A band I worship (and always will). The level of songcraft is much, much higher with this band. They released their first record in 1994. Their best record is 2000’s Will You Find Me (Tiger Style Records). Carefully-thought-out harmonies, interesting guitars and arrangements, and an avant-garde sensibility, shared with (Sandy) Alex G, who also has a huge avant-garde sensibility in his pop writing.
But… why does Ida only have 2,800-ish monthly listeners on Spotify, whereas Alex G has 77,000? Part of the reason is that Ida never has promoted themselves, nor has toured much. And they haven’t released any new music since 2008. But… the craft. My god, the craft (I actually hope they find this blog post… seriously guys, you’re brilliant).
(Sandy) Alex G records all of his music from his college dorm (or friends’ houses). And it’s lo-fi as FUCK. Ida records in professional studios, or sometimes at home, but again…. it’s a higher level of craft all around. Again, let’s compare.
Why is one “cooler” than the other? Why does one have thousands and thousands more listeners?
More importantly…. what do YOU do when you feel you’re making the best music you possibly can (and when you listen to it, you realize… “This is damn good!”) and like, no one… NO ONE CARES. You see all these mediocre bands from your town or city get all the press and all the shows… and not just press, but multiple press, weeks or months down the road…. and you read about bands you feel your music is better than… everywhere you look. What do you do? Do you refine your craft? Do you change your sound to become more lo-fi? Do you throw a little bit of “phony” in your genuine sound? Do you let the lyrics be 85% more important than the music, itself?
I feel this is an important discussion, and something so many artists are afraid to publicly discuss, or honestly admit to other artists, or themselves!